Izabela Macudzińska-Borowiak from Just Unique named Fashion Personality of the Year 2026
Izabela Macudzińska-Borowiak, founder and designer of the Just Unique brand, was named Fashion Personality of the Year 2026 during the 17th Personalities and Success Gala in Poznań. The award recognizes 18 years of building a Polish fashion brand. This distinction is no coincidence: today, Just Unique is one of the most recognizable independent fashion brands in Poland.
Izabela Macudzińska-Borowiak - Polish fashion designer
Izabela Macudzińska-Borowiak is a Polish fashion designer and founder of the Just Unique brand, which she has been building for 18 years in Poznań. Her idea is simple: clothing should be original, memorable, and created for women who want to stand out in a crowd. The brand philosophy says it directly: we are all unique.
Just Unique is a family-run project. Izabela designs and creates, while her husband Patryk Borowiak stands by her side, responsible for the business side of operations. This duo works not only privately, but also professionally. The brand continues to grow, expand its collections, and build lasting recognition. The main salon is located in Poznań at 265A Głogowska Street, and purchases can also be made online.
In Just Unique collections, you will mainly find dresses and jumpsuits, blouses, and other wardrobe pieces that combine original forms and attention to every detail. This is fashion for women who know what they want and want to show it.
Why did Izabela Macudzińska-Borowiak become Personality of the Year in Fashion?
Izabela Macudzińska-Borowiak received the title of Personality of the Year in Fashion 2026 for 18 years of consistently building the Just Unique brand based on original collections and a direct relationship with clients. The jury of the 17th Personality and Success Gala appreciated not only the brand itself, but also its operating model: events, pre-release collection shows, and the designer’s presence as the face and voice of the brand. “This distinction is for me a summary of 18 years of incredibly intensive work, but above all proof that our creation of fashion for women – authentic, expressive, and made with passion – is not only needed, but appreciated. Just Unique is not only clothes, it is a community we have built together with our clients for nearly two decades” – comments Izabela Macudzińska-Borowiak.
It is also worth noting the context of the Gala itself. The 17th edition of Personality and Success took place outside Warsaw for the first time in history, precisely in Poznań, where Just Unique has its main atelier. Among the award winners were representatives of business, medicine, sport, and culture, which shows how broadly the jury defines success. The title of Personality of the Year in Fashion in this group is a distinction confirming that independent Polish fashion has its own notable names, and Just Unique is one of them.
What did Izabela Macudzińska-Borowiak look like at the Personality and Success Gala 2026?
At the 17th Personality and Success Gala, Izabela Macudzińska-Borowiak appeared in a styling that immediately caught the attention of photojournalists and guests. The designer chose a sequined set with a “wow” effect, with material reflecting camera flashes from every angle. The original cut of the creation beautifully highlighted her silhouette, and the whole look was finished with small white pearls matching the jewelry and a modern handbag referencing the shape and texture of a pearl.
The styling was completed with open-toe sandals encrusted with crystals. The effect? A coherent, thoughtful, and memorable creation. Exactly what you can expect from a designer who has been creating clothes for women who know what they want for 18 years.
At Izabela’s side appeared her husband Patryk Borowiak in a Cruise Man blazer from the Just Unique collection, combined with the rest of his original styling. The couple looked cohesive, which did not escape media attention.
What Izabela Macudzińska-Borowiak wore at the Gala is the best showcase of the Just Unique brand: bold, original, and classy.
What makes Just Unique stand out on the Polish fashion market?
Just Unique is a Polish fashion brand from Poznań that for 18 years has consistently cared about originality and client relationships. It focuses on quality and unique designs you will not find anywhere else.
What exactly distinguishes the brand from other Polish fashion designers?
- Original collections - every Just Unique collection has a leading theme and a clear point of view.
- A cut that works in a woman’s favor - the silhouette is highlighted, while freedom of movement and comfort remain a priority. This is design with focus on how a woman feels in clothing.
- Events only for regular clients - Just Unique regularly organizes meetings with clients in the Poznań salon at 265A Głogowska Street. Pre-release collection shows, pre-order shopping, and direct contact with Izabela Macudzińska-Borowiak are privileges no online store can replace. You can read the report from the latest event - Women’s Day - on our blog.
- 18 years on the market - Just Unique celebrates its 18th anniversary in 2026.
Izabela Macudzińska-Borowiak has repeated for years: every woman is unique and deserves clothes that emphasize this.
5 things worth knowing about Izabela Macudzińska-Borowiak
Izabela Macudzińska-Borowiak is one of the most recognizable Polish independent fashion designers. Her name appears more and more often not only in fashion, but also in business, media, and women’s empowerment. Here are five things that best describe who she is and what she creates.
- She has been building the Just Unique brand for 18 years.
She started when independent Polish fashion was still looking for its place. Today, Just Unique is a recognizable brand with its own salon in Poznań, online sales, and a partner store in the USA.
- She designs and runs the brand together with her husband Patryk Borowiak.
It is a family project in the full sense of the word: Izabela is responsible for creation and artistic vision, Patryk for the business side. Together they form a coherent duo, both privately and professionally.
- She is the face of her own brand on social media.
Izabela Macudzińska-Borowiak actively runs her channels, showing behind the scenes of a designer’s work, inspirations, and parts of her private life. This builds an authentic relationship with clients that no advertising campaign can replace.
- She is also known from television screens.
She appeared in TTV programs, and in 2026 took part in the TVN reality show “Królowa przetrwania,” where she faced difficult living conditions in the jungle in Sri Lanka. She proved that you can have style, but courage defines who you are. courage is not only a matter of style.
- In 2026, she received the Personality of the Year in Fashion title
This distinction confirms: 18 years of consistent work in independent fashion builds a brand that cannot be ignored.
Personality and Success Gala 2026 – an exceptional event in Poznań
The Personality and Success Gala is one of the most prestigious events honoring outstanding personalities in Polish business, culture, medicine, and sport. In 2026, its 17th edition took place, which went down in history for one more reason: for the first time in 17 years, organizer Mariusz Pujszo decided to move the event outside Warsaw. Poznań became the host city, specifically the exclusive conference and event center Młyńska 12 in the heart of the city.
This was not a random choice. Poznań is the city where Just Unique has its main atelier, and among the award winners were several personalities directly connected with Greater Poland. The Gala gathered representatives of many industries: business, science, medicine, sport, and culture, who can inspire one another. This diversity has been the event’s leading idea for years.
Among those honored were, among others, Wojciech Fibak (Outstanding Personality of World Sport and Culture), Krzysztof Gojdź (Outstanding Personality of Aesthetic Medicine 2026), and Tadeusz Drozda (Outstanding Personality of Polish Satire). The title of Personality of the Year in Fashion went to Izabela Macudzińska-Borowiak, which perfectly fits the Gala’s idea: rewarding those who build something lasting and do it with passion.
The Gala also had a charitable dimension. During the auction, funds were raised for Mariusz Pujszo’s foundation “Jestem Optymistą”. Already in August, during World Optimist Day celebrations, talented youth will receive scholarships to develop their passions and talents. It is a reminder that real success matters when it also opens doors for others.
Frequently asked questions about Izabela Macudzińska-Borowiak and Just Unique
What is the Just Unique brand?
Just Unique is a Polish fashion brand founded and run by Izabela Macudzińska-Borowiak. The brand has existed for 18 years and specializes in original women’s clothing collections, including dresses, jumpsuits, and blouses. The brand philosophy is based on one principle: every woman is unique and deserves clothes that emphasize this.
Where can you buy Just Unique clothes?
Just Unique collections are available online and in the stationary salon in Poznań at 265A Głogowska Street.
Does Just Unique offer exclusive women’s clothing?
Yes, every collection includes unique designs (from dresses to jumpsuits) created for women looking for distinctive styling.
Who is Izabela Macudzińska-Borowiak’s husband?
Izabela’s husband is Patryk Borowiak, with whom she runs the Just Unique brand. Izabela is responsible for design and artistic vision, Patryk for the business side. They form a cohesive duo both privately and professionally.
What is the Personality of the Year award given for?
The Personality of the Year title is awarded during the Personality and Success Gala organized by Mariusz Pujszo. The distinction goes to creative and talented people in various fields, including business, fashion, medicine, sport, and culture. In 2026, the 17th edition of this prestigious event was already held.
Where was the Personality and Success Gala 2026 held?
The 17th Personality and Success Gala took place in Poznań, at the Młyńska 12 conference and event center. It was the first time in the event’s history that the Gala moved outside Warsaw.
Just Unique is a brand worth following. New collections, events for regular clients, and updates can be found on the brand’s website and on Just Unique social media. Want to see designs live? Visit the salon in Poznań at 265A Głogowska Street or shop online. Check what is currently available in the latest collection Just Unique and see that clothes made with a philosophy feel different to wear.
